Our Story
We are a female led, London based brand making demi fine jewellery that is slow made, mindful and designed with intention. Our pieces are not accessories. They are talismans, amulets, miniature storytellers, made to be worn every day and to mean something while you wear them.
Meet Ariana
Aaria London was founded by Ariana Diamantopoulos, who spent years in front of the camera before she ever stood behind a brand. Modelling taught her what jewellery has to survive: long days, quick changes, other people's hands, and the unforgiving honesty of a lens. It also taught her what was missing.
Fine jewellery was beautiful and untouchable. Costume jewellery looked wonderful for a fortnight. There was very little in between that a woman could put on in the morning and simply forget about, and that would still look like something when she took it off at night.
Jewellery should not be saved for special occasions. The occasion is that you got up.
The Illusion Earring
Our signature, and the piece we are known for. An illusion earring gives you the look of a full stack of piercings from a single hole. No needles, no healing, no commitment. Wear one, wear a pair, or build a stack that changes with your mood.
How we make it
Every piece is made in small batches using recycled sterling silver and 14K gold vermeil, with solid gold and lab grown stones across selected collections. Small batches are slower and less efficient, and we do it anyway, because it is the only way to keep a hand on the quality.
Our aesthetic is deliberately textured, irregular and raw. Molten surfaces, hammered finishes, edges that are not perfectly straight.
Made to last, and we mean it
Every piece carries a 3 year warranty. If something goes wrong with the craftsmanship, we repair it or replace it. Most brands in our price bracket offer one year, if they offer anything. We would rather you wore it than worried about it.