Our Story


Aaria London is rooted in the philosophy of creating pieces that are bursting with symbolism, designed to inspire and empower. We believe in the transformative power of jewellery to discover the potential that lies within you. 

We are a female-led, London-based brand, specializing in the creation of demi fine jewellery that is slow made, mindful, and designed with love and intention.

Our pieces are more than just accessories; they are empowering talismans, amulets of protection and miniature storytellers, meticulously crafted to inspire self-love and accompany you on all your adventures.

Our Founder

Our founder and designer, Ariana Diamant, draws inspiration from childhood summers spent in a sleepy village by the Greek seaside.

Ariana’s designs are a homage to the serene beauty and rich history of ancient cities. The hammered gold designs prevalent in her collections are a harmonious blend of timeless elegance and ancient aesthetics, each piece whispering tales of long-lost royalty and divine femininity.

At Aaria London, we believe in the transformative power of jewellery. Our creations are more than adornments; they are textured, irregular, and raw embodiments of elegance, each piece infused with meaning and designed to serve as a constant reminder of your strength, resilience, and beauty.

Our Craftsmanship

Every piece of Aaria London jewellery is a labour of love, crafted in small batches using the finest materials to ensure longevity and quality. We use a thick plating of 14k gold to ensure our pieces stand the test of time, becoming timeless treasures in your collection.

We are passionate about crafting high-quality, long-lasting pieces that become timeless companions for the modern woman.

Giving Back: A Pledge for Positive Impact

At Aaria London, we believe in the power of giving back and are committed to creating a positive social and environmental impact with every purchase made. We are proud to have partnered with Pledge to ensure that our desire to empower extends beyond our jewellery and contributes to meaningful change in the world.

Empowering Through Purchase

When you shop with Aaria London, 4% of the profits from your purchase are donated to a charity of your choosing. It’s our way of ensuring that your purchase not only brings joy and empowerment to you but also contributes to the well-being of others and our planet.

Your Choice, Your Impact

We are currently supporting three incredible causes, and we give you the power to choose where you want to see the donation from your order go post product purchase:

  • Action Aid: Working together against domestic abuse until women and children are safe. We stand in solidarity with Action Aid in their relentless pursuit to create a world where women and children are free from abuse.
  • British-Ukrainian Aid: Providing support to people suffering from the war and humanitarian crisis in Ukraine. We are committed to aiding the British-Ukrainian Aid in their mission to alleviate suffering and provide support to those affected by crisis.
  • Seven Clean Seas: Committed to removing plastic from the oceans. We align with Seven Clean Seas in their endeavor to protect marine life and keep our oceans clean and plastic-free.

Join Us in Making a Difference

Your purchase at Aaria London is a step towards making a difference in the world. Together, we can empower communities, protect the vulnerable, and preserve our environment.

Thank you for joining us on this journey of transformation, rebirth, and healing, and for helping us spread love and positivity through your thoughtful choice.